Recently I’ve gotten a lot of mail marked “Urgent” or “Important Information About Your Account” on the envelope.
So I open the letter, expecting to find out that the interest rates have been jacked up on a credit card or my electricity is about to be turned off.
And the “important” information I desperately need to read right now is nothing more than a sales flyer.
Did you hear about a Congresswoman who’s sponsoring a bill to make it so TV commercials can’t be broadcast at a higher volume level than the TV show you’re watching? I want her to sponsor another bill that prevents companies from marking my mail URGENT! Important Information About Your Account when all they’re trying to do is sell me more services!
And really, why don’t those companies just be honest about it? Why don’t they put “REALLY GREAT OFFER ENCLOSED” on the outside of the envelope. Then I can decide whether I want to open it and see what the really great offer is all about.
I’d respect a company who did that, rather than annoy me with those URGENT messages, wouldn’t you?
